Design & Philosophy
A modern, open mindset connecting designers and interior decorators around the world
Global Perspective, Local Craft
At Eastern Mills, we maintain a modern, open mindset that connects us to designers and interior decorators across the globe. By staying continuously engaged with the international design community, we remain at the forefront of emerging color trends, textures, and aesthetic movements.
This global connectivity gives us a unique vantage point where we see the complete landscape of trends and designs as they emerge and evolve. From Scandinavian minimalism to Mediterranean warmth, from Japanese wabi-sabi to bold American maximalism—we understand how these movements translate into textile design.
From Luxury to Volume,
We Understand Every Segment
We work with different countries, different market segments, and across the full spectrum—from very high-end luxury pieces to volume production for major retailers. This breadth of experience gives us an unparalleled understanding of trends and color preferences across all segments of the market.
Whether you are creating a signature collection for a boutique hotel chain or developing a accessible line for retail, our design team understands the nuances, price points, and aesthetic expectations of your target market.
Luxury
Bespoke pieces for high-end interiors
Hospitality
Hotels, restaurants, commercial spaces
Retail
Collections for major home retailers
Contract
Large-scale commercial projects
In-House Design & Sampling Team
Our dedicated design studio combines global trend awareness with deep technical expertise in rug construction
International team spanning India and Denmark, bringing diverse perspectives to every project
Continuous innovation exploring contemporary colorways and innovative weave structures
Deep institutional knowledge of traditional techniques informing modern designs
Design Capabilities
Trend Forecasting
Our global network keeps us informed of emerging color palettes, textures, and design movements before they reach mainstream markets.
Custom Color Development
With our in-house dyeing capabilities, we can match any color specification or develop custom palettes for your collection.
Rapid Prototyping
Quick turnaround on samples allows for iterative design development and faster time-to-market for new collections.
Technical Translation
We translate design concepts into production-ready specifications, ensuring artistic vision meets manufacturing realities.
Collection Development
From single statement pieces to comprehensive collections, we help develop cohesive design narratives.
Material Innovation
Exploring new fiber blends and construction techniques to create unique textures and performance characteristics.
Nina Bruun Studio Collaboration
Our collaboration with Danish design studio Nina Bruun brings Scandinavian minimalism into dialogue with Indian craft heritage. This partnership represents the fusion of contemporary European design sensibility with traditional Bhadohi craftsmanship.
Together, we develop collections that honor both worlds—clean Nordic aesthetics realized through centuries-old hand techniques, creating pieces that feel simultaneously modern and timeless.
Collaborate With Us
Whether you need custom design development, trend consultation, or production of your own designs, our team is ready to bring your vision to life.
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