Color selection often intimidates rug shoppers, but understanding basic color theory principles can transform this challenge into a confident decision. These concepts apply regardless of your aesthetic preferences.
The color wheel provides foundational guidance. Complementary colors (opposites on the wheel) create vibrant contrast—think blue rugs in orange-toned rooms. Analogous colors (neighbors on the wheel) produce harmonious, flowing schemes.
Understanding undertones is crucial. Every color leans warm or cool. A gray rug might have blue undertones (cool) or purple undertones (warm). Matching undertones throughout your palette creates cohesion; mismatching creates subtle discord.
Consider the 60-30-10 rule: 60% dominant color (usually walls), 30% secondary color (large furniture), 10% accent color (accessories). Rugs typically fall in the secondary category, making them powerful tools for introducing your second color.
Value—the lightness or darkness of colors—affects spatial perception. Light rugs make spaces feel larger; dark rugs create coziness and define areas. Consider your room's natural light when making this choice.
Don't forget that patterns contain multiple colors. The dominant color creates overall impression, but secondary colors should also coordinate with your scheme. Pull accent colors from your rug into pillows and accessories.



